In an era where sustainability is no longer a choice but a responsibility, cosmetic brands worldwide are increasingly seeking innovative solutions to minimize their environmental impact. With a rising demand for eco-friendly packaging, it is crucial for brands to understand the key factors to consider before partnering with a company for their sustainable packaging needs. Kemas Indah Maju, under its subsidiary LIMEX.DEV, proudly presents a revolutionary limestone-based material that promises to transform the cosmetic packaging industry, paving the way towards a greener future.

Unveiling LIMEX: A Game-Changing Solution:

LIMEX.DEV, a pioneering cosmetic packaging manufacturer, has undertaken extensive research and development to introduce LIMEX pellets for use in cosmetic packaging products. LIMEX is an innovative material made primarily from limestone and a special polymer blend. This groundbreaking combination offers several advantages over traditional packaging materials.

Sustainability at the Core:

LIMEX is at the forefront of sustainable packaging solutions. By harnessing limestone, an abundant and widely available resource, LIMEX reduces the reliance on fossil fuels and forest-based materials, ensuring a minimal carbon footprint. Furthermore, the manufacturing process consumes significantly less water compared to conventional paper production, making LIMEX a water-saving alternative.

Unleashing the Benefits:

Superior Performance: LIMEX pellets exhibit exceptional strength and durability, providing excellent protection for cosmetic products throughout their lifecycle. Its resistance to water, oil, and UV rays ensures optimal preservation and extends the shelf life of cosmetics.

Customizability and Versatility: LIMEX can be molded into various shapes and sizes, allowing for limitless design possibilities. From bottles and jars to tubes and compacts, LIMEX enables cosmetic brands to create packaging that aligns with their brand identity while being eco-friendly.

Recyclability and Circular Economy: LIMEX is fully recyclable and can be processed back into pellets for reuse, forming a closed-loop system. This promotes a circular economy, reducing waste and conserving resources. By incorporating LIMEX into their packaging, cosmetic brands can actively contribute to a more sustainable future.


One significant milestone in the adoption of LIMEX in the beauty industry is the release of the Rose All Day Lip & Cheek Duo. This product marks the first-ever cosmetic packaging made of LIMEX in Southeast Asia. 

Partnering with LIMEX.DEV: The Value Proposition:

Sustainability Expertise: LIMEX.DEV brings years of experience and expertise in sustainable packaging solutions. By choosing to collaborate with LIMEX.DEV, cosmetic brands gain a trusted partner dedicated to achieving their sustainability goals.

Commitment to Innovation: LIMEX.DEV continuously invests in research and development to enhance LIMEX’s properties and explore new applications. As a forward-thinking company, LIMEX.DEV remains at the cutting edge of sustainable packaging technology.

Collaborative Design Process: LIMEX.DEV’s team of packaging designers work closely with brands to develop customized solutions that not only meet their sustainability requirements but also reflect their unique brand identity. Through collaborative efforts, LIMEX.DEV ensures that every packaging design is both eco-friendly and visually appealing.

Global Recognition: As the first cosmetic packaging manufacturer researching and developing LIMEX pellets, LIMEX.DEV has garnered international recognition for its groundbreaking contributions to sustainable packaging. Partnering with LIMEX.DEV allows brands to align themselves with a respected industry leader and demonstrate their commitment to environmental stewardship.


In a world that demands responsible business practices, cosmetic brands have the opportunity to make a significant impact by adopting sustainable packaging solutions. LIMEX.DEV, a subsidiary of Kemas Indah Maju, offers a game-changing material in the form of LIMEX pellets. This limestone-based innovation provides unparalleled strength, versatility, and recyclability, empowering cosmetic brands to embark on a greener future.

By partnering with LIMEX.DEV, brands can confidently embrace sustainability, positioning themselves as leaders in the cosmetic industry’s eco-conscious revolution. Together, let us create a more sustainable and beautiful world, one LIMEX package at a time.