In the face of growing environmental concerns, PT Kemas Indah Maju (KEMASPKG), a leading Indonesian health and beauty plastic molding company, is making significant strides in sustainable packaging. The company is pioneering the use of a new material called LIMEX, which comprises 60 percent limestone, offering a promising alternative to traditional plastic in the cosmetic packaging industry.

KEMASPKG’s Breakthrough with LIMEX

KEMASPKG is leading the charge in the adoption of LIMEX, a material primarily composed of limestone and polypropylene (PP) resin. This unique combination results in a highly eco-friendly material that significantly reduces reliance on petroleum-based plastics. Limestone, the main component of LIMEX, is one of the most abundant and readily available materials worldwide, making LIMEX a sustainable choice for widespread use.

In a bold move, KEMASPKG became the first cosmetic packaging manufacturer to incorporate LIMEX pellets into their research and development. This decision was formalized in a sales contract signed on December 10th, 2021, where KEMASPKG committed to tackling environmental issues by using LIMEX pellets as a plastic alternative for injection molding in the beauty industry.

Dina K Dinata, Director of Business and Development of PT Kemas Indah Maju, emphasized the company’s commitment to this sustainable initiative, stating, “Limestone-based material pellets are a kind of eco-friendlier material to be used in the medical and cosmetic packaging. We believe that through our research, Moreover, LIMEX was also used and launched by other known international brands.”

The Impact of LIMEX on the Beauty Industry in Asia

KEMASPKG’s commitment to sustainability is already making waves in the beauty industry. A significant milestone in the adoption of LIMEX was the release of the Rose All Day Lip & Cheek Duo, marking the first-ever cosmetic packaging made of LIMEX in Asia. This product showcases the potential of LIMEX in delivering high-quality, sustainable packaging solutions, setting a new standard for the industry.

Expanding LIMEX Adoption in Europe and the UK

As a part of KEMASPKG’s sustainability vision, we hope to expand the adoption of LIMEX, a revolutionary material with the potential to dramatically reduce the environmental footprint of various industries, across Europe and the UK. We understand that these regions hold a significant influence in the global market, and successful integration of LIMEX technology here would greatly propel its acceptance and use worldwide. KEMASPKG believes that Europe and the UK’s advanced industrial sectors, combined with their emphasis on sustainable practices, make them ideal candidates for the wide-scale implementation of LIMEX.

KEMASPKG’s wish is not only to grow in these markets but also to become a part of their journey towards a sustainable future. The adoption of LIMEX would present an opportunity to replace traditional materials like plastic and paper, providing a more environmentally friendly alternative. Our aim is to collaborate with European and UK companies, governments, and individuals to spread awareness about the potential of LIMEX and its role in reducing environmental pollution. KEMASPKG is optimistic that with shared ambitions for a greener future and progressive actions, LIMEX’s adoption in Europe and the UK will not only be possible, but could serve as a beacon for other regions around the globe.